Idea Napkin No. 2

1. I am a college student currently taking six classes and living on my own, meaning I now have to handle my own day-to-day housework. I also love cooking and have become quite good at it. I hope to one day work as a publicist for a food company and also have my own restaurant while maintaining a family. I see my business playing a role in my life by helping me shorten the amount of time needed for house chores.

2. My product is called Poly Dry, PolyDry is a dryer sheet that is made of superabsorbant polymers which are molecules that can absorb and retain liquids relative to their own mass. You just insert one or two of these dryer sheets, depending on the size of your load, and it absorbs much of the water from your wet clothes, drying it much quicker so you can go about the rest of your day and save a few dollars on your electricity bill with shorter dry cycles.

3. My target audience would be anyone who has a busy lifestyle, especially parents or college students. These people have shared characteristics being that they all have multiple responsibilities to handle on their own with not enough hours in the day.

4. My product is valuable to my target audience because it can help save them time in housework so that they can enjoy more time relaxing or doing things they actually enjoy doing. In addition, my product also does something that everyone loves, it saves money. PolyDry saves you money because by lowering the amount of time needed for dyer cycles, your electricity bill also decreases,

5.Dryer sheets already exist, but what they don't have is the superabsorbant polymers that PolyDry sheets have which absorb a lot of the water held in your clothes to decrease your dry cycles.

I believe that these elements fit well together, the product would probably be a dollar or two more than most dryer sheets but it will still be affordable for the people described in my target audience. I'd think of it as an investment in time and money saved from electricity bills if I were them.

Feedback memo:

I really enjoyed the feedback I received, it was all really positive and everyone seemed excited about my product which was really encouraging. I didn't really have to change much for my second idea napkin; I just elaborated a bit more in some areas.