Tuesday, February 23, 2016

Week 8 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

What stood out most to me about the reading that I actually had no idea about was social lending. Usually when I think of borrowing money I just think about banks and finance companies, I thought this was a pretty neat idea.

2) Identify at least one part of the reading that was confusing to you.

I'm still pretty confused about accounts receivable financing, I don't really understand the concept or how it works, I think it was maybe the way that that section was written that made it a bit confusing for me to understand. 

3) If you were able to ask two questions to the author, what would you ask? Why?

       1. How is the money repaid to social lender loans? I think this would be something important to add into that section since the money is lent by different people through a website.
       2. What do you think brings about these common misconceptions, or myths, by people mentioned under the "Dispelling Venture Capital Myths" section in the chapter?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I agree with pretty much everything the author talks about in the chapter, I thought it was very informative and a lot of the things the author writes about are backed up by other sources.

Halfway Reaction

1.  What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 


Some behaviors I have used to keep up with the requirements of the course have been to write things down weekly at the beginning of each week by looking to what's ahead and the deadlines.

2.Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

I've felt like giving up a lot of times in this course honestly because it's been hard to complete some assignments for me, especially the recorded ones. It's been hard for me to balance these assignments with my other five classes and reporting lab. What pulled me through however is that I know I can make up the grades through extra credit opportunities and in weeks where my work load is less I can go and work ahead.

3. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?

Three tips would be to definitely work ahead, keep in mind the skills and relationships you can acquire through the course assignments and always keep the end in mind. Thinking about your end goals can keep you on track and determined to push through.

Sunday, February 21, 2016

Week 7 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

The biggest surprise for me in the reading was about the Miller Lite ads and how the authors explain that even the most memorable ads don't spur sales. I would think that they did because they usually remain in our mind longer to the point where we are at a supermarket for example in front of a product and the memory from the ad sparks a curiosity to try this product.

2) Identify at least one part of the reading that was confusing to you.

I am mostly confused as to why companies are continuing with segmentation initiatives if they are failing. 

3) If you were able to ask two questions to the author, what would you ask? Why?

Why are companies not changing their product or advertising methods if the ones in current use are not spiking up sales? Would it cost them more money to research on what their customers prefer and draw their attention by re-branding? 

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

It's difficult to disagree with anything the author talks about because of all the information provided as back-up for their theory on why the current segmentation initiatives are failing to improve business.

Thursday, February 11, 2016

Idea Napkin No. 1

1. I am a college student currently taking six classes and living on my own, meaning I now have to handle my own day-to-day housework. I also love cooking and have become quite good at it. I hope to one day work as a publicist for a food company and also have my own restaurant while maintaining a family. I see my business playing a role in my life by helping me shorten the amount of time needed for house chores.

2. My product is called Poly DryPolyDry is a dryer sheet that is made of superabsorbant polymers which are molecules that can absorb and retain liquids relative to their own mass. You just insert one or two of these dryer sheets, depending on the size of your load, and it absorbs much of the water from your wet clothes, drying it much quicker so you can go about the rest of your day.

3. My target audience would be anyone who has a busy lifestyle, especially parents or college students. These people have shared characteristics being that they all have multiple responsibilities to handle on their own.

4. My product is valuable to my target audience because it can help save them time in housework so that they can enjoy more time relaxing or doing things they actually enjoy doing. In addition, my product also does something that everyone loves, it saves money. PolyDry saves you money because by lowering the amount of time needed for dyer cycles, your electricity bill also decreases,

5.Dryer sheets already exist, but what they don't have is the superabsorbant polymers that PolyDry sheets have which absorb a lot of the water held in your clothes to decrease your dry cycles.

Wednesday, February 3, 2016

Elevator Pitch No.1

Sometimes, dryers don't do their job and your clothes is still wet after a cycle. Having to put it in for another cycle not only takes more of your time but it also means using up more electricity. This equals higher electric bills and angry people.

In comes your solution to this problem, PolyDry. PolyDry is a dryer sheet that is made of superabsorbant polymers which are molecules that can absorb and retain liquids relative to their own mass. You just insert one or two of these dryer sheets, depending on the size of your load, and it absorbs much of the water from your wet clothes, drying it much quicker so you can go about the rest of your day.

https://www.youtube.com/watch?v=P1PcJMFRlYk